Lavendaire Notebooks
In early 2019, I had the honor of collaborating with one of my biggest role models, Aileen Xu of Lavendaire, an empowering source of self care and personal development with over 1 million subscribers on Youtube. I helped develop and design the covers for her new pastel journals, meant to symbolize different journaling purposes.
Photos were taken by the Lavendaire team.
Development
After a few rounds of rough sketches, we narrowed down the icons and colors to a few options. Eventually, we decided on 4 notebooks to represent the following pillars:
Yellow (sun) - Gratitude, morning pages
Blue (moon) - Emotions, recaps, nightly journaling
Pink (lotus) - Creativity and inspiration
Green (leaf) - Renewal, goals, fitness
The pastel covers give off a positive feeling before the journaling session begins.
Lavendaire’s pastel journals with the icons I designed for the covers!
My doodles and handwriting are featured on the product pages. These are just a few of the ways you can use the notebooks!
Launch
It took months for the design to actually come to life, but it was so exciting to see the notebooks in person! I was able to participate in the video/photoshoot and even had my doodles and writing featured on the product pages.
SHOP THE PASTEL NOTEBOOKS HERE: Individual | Set of 4