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Boba Bear Character Design

I worked with Boba Bear, a cafe and lounge chain in Asia and California, throughout 2019 to develop and design their mascot. We started with the bear’s head (their logo), added a body, decided on colors, and created a personality for him. These images are used for social media and promotional material.

Tool(s): Procreate, Illustrator, Photoshop

This promotional image was posted on social media to announce the partnership between CGV, a cinema chain that started in South Korea, and Boba Bear. The Koreatown CGV now serves popular drinks from Boba Bear!

This promotional image was posted on social media to announce the partnership between CGV, a cinema chain that started in South Korea, and Boba Bear. The Koreatown CGV now serves popular drinks from Boba Bear!

This illustration was used to announce the grand re-opening of Boba Bear’s location in Rowland Heights, California. The drawing matches the style of their storefront in a cartoon style.

This illustration was used to announce the grand re-opening of Boba Bear’s location in Rowland Heights, California. The drawing matches the style of their storefront in a cartoon style.

This illustration was used to announce Boba Bear would be at the 626 Night Market in Arcadia, California. It features their mascot along with some of his friends, who may be further developed in the future.

This illustration was used to announce Boba Bear would be at the 626 Night Market in Arcadia, California. It features their mascot along with some of his friends, who may be further developed in the future.